As we start a new year, one thing is undeniably clear. Digital marketing is here to stay, and it has become an important consideration for most companies when preparing a marketing budget. Enterprises and organizations are now spending the same amount of money on digital marketing as on Television advertising. This simply means that if your site is not fulfilling the latest development or you are not doing SEO or content marketing, then you might want to start doing so. However, jumping into the hype of various digital jargon prevalent online without a true and clear understanding of digital marketing and its results will quickly turn your marketing efforts into a damp squid with no significant results. That being said, here are the most common mistakes done in marketing that you will want to avoid.
The absence of a cohesive and organized strategy is the biggest mistake that marketers make while making a strategy. This usually results in loss of money, wasted time and energy, not forgetting lost opportunities. Before you can invest on digital marketing, you should plan the following:
(i) Perform a SWOT analysis: This primarily involves finding your strengths, weaknesses, opportunities, and threats.
(ii) Understand your market: A clear understanding of your competitors, demographics of your customers, trends of the market as well as the geographical boundaries.
(iii) A Clear definition of Your Objectives in regards to marketing: what results do you expect with your digital marketing campaign?
(iv) Have a Budget: what is your budget for this campaign?
The presence of analytic tools nowadays makes it easy for your to view and tack every click and every dollar. However, the most important thing you should be informed about is the marketing budget being spent on the campaign. If you are using a digital marketing agency, essential data points should be regularly relayed to you. Therefore, if you are doing a PPC campaign, you should have appropriate knowledge and software like AdWords to be able to track your history and see if there’s need for any modifications. Keep in mind that such kind of data is paramount in making your campaign succeed as you are able to tell what works and what doesn’t. You are also able to identify where you product or services are most popular.
Note from the very start that just because this is a digital campaign does not mean results will be instant. This is especially true with budding companies and those who are new to this practice. Truth be told, it takes quite some time for a digital marketing campaign to develop fully and give significant results. Therefore, it is imperative that you have realistic expectations when starting your marketing project. That being said, here are the average timelines for common marketing programs:
PPC campaigns- 90 days
Social Media- 30 days
Search Engine Optimization- 90 to 180 days.
These are the three most common mistakes that you should avoid to succeed in your digital marketing campaign.
Watch the video below to know more about the most common digital marketing mistakes.